Getting found

What happens by itself

• A sitemap and a robots file, kept up to date.
• A canonical address on every page, so one product in two places does not compete with itself.
• Share previews: a link pasted in Discord, WhatsApp or X shows a title and a picture.
• Product and event details in the format search engines read.
• Old addresses keep working when you rename something.

What is up to you

• SEO on a product, a page or an event. A title and a description, with a preview of the Google result. Empty, a product uses its name and short description.
• Settings, Branding, Share picture. The picture shown when your shop is shared.
• Real descriptions. Two sentences a collector would search for beat a copied wholesaler blurb.
• Apps, Google Shopping, to list your products on Google: turn on the feed, add its address in Merchant Center, and fix what Google would refuse.