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Email marketing

Mail your buyers. See what it sold.

Tell your buyers about a new set, a restock or your next stream. Your products go in the mail with a click, and every mail shows the orders it brought in.

Start your store

Included in every plan.

The mail editor: the blocks on the left, a restock mail with the shop's logo, a banner and its text in the middle, the mail's colors on the right

Broadcasts

Send a mail to your buyers in four steps.

The first step of a broadcast: the subject and preview text, the sender on the shop's own domain, and the mail as it shows in an inbox

From your shop

Put your products in the mail with a click.

Pick products, cards and events with their pictures and prices. Or choose your newest products or best sellers, and Ripshop fills them in when the mail goes out.

  • Products and cards
  • Your next events
  • A discount code
  • Each buyer's first name
A mail made in the editor: a greeting by first name, tonight's Rip & Ship stream with everything 10% off, and the booster packs on the table with their prices

Automations

Set it up once. Your emails go out by themselves.

Welcome a new subscriber, remind a buyer of an unpaid checkout, or tell everyone you are live. Start from a recipe and change what you want.

  • Welcome
  • First order
  • A regular
  • Checkout not finished
  • After an order
  • You go live
  • Win back
  • Reminders show what they left behind
  • Stop an automation as soon as its goal is reached
  • See what each automation sold
The flow of Checkout not finished: a checkout is not paid, wait 2 hours, a mail, wait 1 day, a second mail New automation: start from scratch or from a recipe, like Welcome, Checkout not finished, First order and A regular

Segments and consent

Mail only the buyers a mail is for.

Make a segment in plain words

Total spent, last order, country, what they bought or pulls in storage. You see how many match while you build it.

A segment called VIP customers: customers who match all of these rules, total spent is at least €1,000

See who is in it

And what they spent.

In this segment now: the number of subscribers, how many customers match and the ones who spent most

Only who said yes

A box at checkout or on the account page. You see where and when each one signed up.

Where they sign up: at checkout, a box under the email field, never ticked for them Subscribers split into subscribed, unsubscribed and blocked

Unsubscribe in one click

With the link in every mail, or the button in Gmail and Yahoo. An address that bounces gets no more mail.

Report

See what every mail sold.

How many got it, opened it and clicked, and the orders within five days of a click.

  • See which products they clicked most
  • See every address it did not reach, and why
  • See the mail as it went out
The report of a sale mail: delivered, opened, clicked, the sales after a click and unsubscribes, with what they clicked and the addresses it did not reach

Also built in

Everything else your mails need.

  • From your own domain

    Your mails leave under your shop's name, from your own domain.

  • Mails in every plan

    10,000 on Starter, 25,000 on Growth and 100,000 on Scale a month.

  • Start from a layout

    New arrivals, We go live, Restock, or a mail you sent before.

  • A test to yourself

    See the mail in your own inbox before your buyers do.

  • Schedule it

    Write it today, pick the day and time it goes out.

  • Sold out stays out

    A product that sold out is left out of the mail.

  • Mail who joins a segment

    Like a customer whose spend passes €1,000.

  • Every mail on the customer's page

    The mails they got and the automations they are in.

  • Mail when you go live

    With a button to watch you on Twitch or YouTube.

Mail your buyers about your next drop.

Email marketing is in every plan. Sign up and your store is made right away, with no monthly fee for the first 14 days.

Start your store

Questions about email marketing

The short answers. Everything else is in the help center.

Do I still need Mailchimp or Klaviyo?

No. Mails to your buyers, automations and segments are in your Ripshop admin, in every plan. That is one tool less to pay for, and your products and orders are already there.

Can I bring my list from Mailchimp?

Your list here holds only buyers who said yes in your own shop, with one tick at checkout or on their account page. So every address is one you may mail. An old list cannot be brought over.

Can I prove a buyer signed up?

Yes. Ripshop keeps when and where every buyer said yes, and you can export your subscribers with those details whenever someone asks.

Will my mails end up in spam?

Your mails leave from your own domain, never one shared with other shops, so no other shop's mail can put yours in spam. Addresses that bounce or mark you as spam get no more mail.

Do I need design skills?

No. Every mail starts with your shop's logo, colors and fonts, so it looks like your store without extra work. Build it from ready blocks and see it on desktop and phone.

Will my buyers get too many mails?

No. An automation skips anyone who got another mail from you in the last 16 hours, so a buyer does not get a reminder right after your sale mail.

How do I know if a mail made money?

Every mail and every automation shows its sales: paid orders within five days of a click, refunds taken off. You see which mails sell and send more of those.

Go to the help center